Kate Fallon Roney
Hello!
Creative Strategist
I’m Kate, a creative strategist based in NYC. I have a passion for all things sustainability, curation and systems design.
I have always been interested in style and what it means to create an identity. My work includes branding, production, marketing, graphic design and research projects.
I use design research and brand strategy to help companies become a more positive force in the global community while also pushing their creativity forwards.
kfroney1@gmail.com
Brand Strategy is the practice of creating and curating the long-term image and identity of a brand as perceived by its public audience. This is done through campaigns, activations, service design, visuals, etc.
Design Research
Design Research is the process of developing innovative research methods and utilizing data to inform design decisions applicable to human-centered design and systems thinking.
Graphic Design was not something I intended to focus on, but it has been an invaluable part of my experience and work. Being able to make a deliverable visually interesting and easily digestible is a foundation of good design communication.
Fohr student partner project, 2025
Parsons School of Design, 2025
Coach Sales Associate, 2024
Strawtegi CO2ttage, 2024
